Under Cover attempts to showcase the diversity of personal style.

Rather than look inside the pages of fantasy fashion media, we need to only look at each other to find inspiration and diversity of expression.


Self,Reflected sees the everyday woman as the creator. The everyday woman doesn't have a personal team of stylists, designers and art directors telling her what to wear and how to wear it.

The everyday woman goes out into the diverse world of fashion, style and beauty then picks and chooses patterns, textures, shapes and colours that resonate with her.


Self,Reflected honours and celebrates these personal choices because these personal choices provide diversity of expression.

Without diversity of expression, we would all be the same.
It would be boring if we were all the same.